PHILOSOPHY ON CONCEPT SELECTION
As industry experts, we feel that a concept must fit the consumer and the
Using an existing concept only has value when the brand
awareness and brand image will cause consumers to purchase because of the brand. If the brand value is not present in the consumer's mind, the only
benefit received is a prepackaged operational format. The downside is that
you get a partner that shares control and profits.
We believe, that with our assistance, you can create your own concept, design, image, and position in the marketplace. We believe that you can obtain an operational format without releasing control to a partner, or giving up a part of your profits.
America's Classic Foods will help in designing a retail food concept to meet the consumer's needs and your profit objectives.
We design the concept first. Then we develop the product menu offering, product presentation, store designs, and operational procedures to fit.
"Bringing American Style Snack and Fast Food Products to the Global Marketplace"